Television isn’t dying – it’s morphing. Slowly but surely, the linear broadcast model is transforming to include non-linear and IP distribution, second screen integration, social data, new guide and metadata systems, and a variety of new programming and business models.
Most polemics on the decline of TV are, in fact, based on bad data, faulty reasoning and an inaccurate understanding of TV economics to streamline.
The data actually points to a new golden age of TV for savvy creatives, executive and entrepreneurs.
At this week’s METal, Seth Shapiro will examine the essential differences between television and other media; the hidden economics of the TV business; and the forces that will shape the coming decade of television.
Seth Shapiro is a leading advisor, author and speaker in digital media, distribution and business strategy. A two-time Emmy® Award winner, his work includes projects in TV, games, online, mobile and music with Disney, Comcast, McCann, Intel, Time Warner, Universal, Showtime, Verizon, Sun Microsystems, Goldman Sachs, Tim Kring, Dutch Media Hub, Swedish Public Broadcasting, Betfair UK and a range of new companies.
Seth is Principal of advisory firm New Amsterdam Media, Adjunct Professor at the USC School of Cinematic Arts and Research Fellow at the Annenberg Innovation Lab. He was previously co-founder of ARC (a VOD service in 15 million Comcast homes), and of Media Valuation Partners.
Date & Time: February 25th, 2012, 9:30am (this is a past event) Location: Bergamot Station / Building i Address: 2519 Michigan Ave., Santa Monica, CA 90404 Hosted By: METal International
